HAPPY MOTHER’S DAY !

May 9th, 2008

Wishing all my clients and friends a very special Mother’s day !

BUONA FESTA DELLA MAMMA A TUTTI VOI !

HOW DOES PVRM BENEFIT SELLERS AND BUYERS?

May 9th, 2008

( PVRM = Prudential Value Range Marketing )

When SELLING your property, consider these key benefits:

Increased marketing exposure for your property

Eliminates the need for price reductions

Accelerates the sales process by encouraging more offers

Optimizes final sales price allowing true market forces to determine maximum price

Attracts more buyers

 

When BUYING your propery, consider these key benefits:

Brings buyers and sellers together in the least amount of time

Introduces a larger selection of properties to view

Eliminates intimidation by a fixed price tag

Allows searching within affordable price ranges

Allows the negotiation process to be more comfortable

SELLER’S MOST FREQUENTLY ASKED QUESTIONS

WON’T BUYERS JUST MAKE OFFERS AT THE LOWEST PRICE IN THE RANGE?

Yes and that’s okay. Marketing a property for sale in a selected price range indicates to buyers that negotiations may begin at any price within the advertised range. Most buyers know how much they can afford to spend when looking for a property and typically search for properties within a range of affordability. In addition, most astute buyers are keenly aware of the approximate market value of a property prior to submitting an offer and understand that their initial offer very often is beginning of the negotiation process.

WHAT IS I WANT A DIFFERENT RANGE THAN WHAT THE PVRM PROGRAM OFFERS?

Sellers and listing sale professionals are encouraged to choose one of the 80 PVRM ranges for the property. With 80 ranges to select from, most sellers find one that fits their needs.

What is Prudential Value Range Marketing?

May 5th, 2008

Prudential Value Range Marketing (PVRM) is a proven strategy for pricing and marketing that benefits everyone involved in real estate transactions-both buyers and sellers alike.

Sellers benefit by offering their property to a wider range of buyers providing a greater opportunity for the highest market price. Buyers are attracted by the perceived opportunity for a deal.

With PVRM, a property is marketed within a selected price range rather than at a fixed price, exposing the property to more buyers in more price ranges. This simple change creates an entirely new buying and selling environment-easing many of the obstacles and anxieties of the traditional fixed pricing method.

Pensiero…………

April 29th, 2008

Venerdi’ scorso ho lanciato il ” What’s Cooking in Real Estate”, ho avuto tantissimi complimenti da parte di colleghi, clienti etc… le ricette sono buone…………. vedremo se l’idea e’ valida. 

11 Terhune Drive, Westport CT - Frittata di Zucchine

April 24th, 2008

Frittata di zucchine

 

Frittata can be served hot or at room temperature, great for last minute lunch and dinner, but it’s perfect for parties!

 

This recipe is good for 12.

 

Ingredients:

 

  • 12 medium size zucchini
  • 12 eggs, (eggs white can be used)
  • 1 cup of water
  • 1 tablespoon of flour
  • Salt and pepper to taste
  • Olive oil
  • 2 cloves of garlic

In a large frying pan poor the oil, just to cover bottom of pan. Add the garlic, sliced thin.

Brown the garlic at low flame and remove pan from stove. Slice the zucchini in quarters and add to frying pan. Cook zucchini until golden and pour in a baking dish without the excess oil. In a ball beat the eggs with the water (or the whites with the water) Sift gently the flour into the eggs and beat all together. Pour the eggs in the baking pan over the zucchini. Preheat the oven at 350, bake for 20 to 30 minutes until eggs are cook.

It makes a perfect antipasto! Or main dish!

Buon appetito!

Carla Rea proudly presents her newest “What’s Cooking in Real Estate” video at her listing at 11 Terhune Drive in Westport, Connecticut. All great meals start with the right ingredients. Call Carla today and find out how you can put her recipe for success to work for you!

 

38 Sturges Commons, Westport CT - Lentil Soup

April 24th, 2008


LENTIL SOUP

 

One pound of dry lentil to be soaked from the night before.

 

In a blender put 2 tablespoons of olive oil… followed by:

3 bay leaves

1 tablespoon, very full, of rosemary

1 teaspoon of red crushed pepper

5 cloves of garlic

4 cups of water

 

Liquefy all the ingredients

  • Put the ingredients in a large pot; bring to a boil. Lower the flame and add lentils (must be drained).
  • Add additional 4 cups of water to pot.
  • Add a cup of tomato sauce. Bring to boil.
  • Will cook for 1.5 - 3 hours at medium to low flame.
  • Add salt to taste.

Toast some bread with garlic and place at bottom of bowl, cover it with lentils and put a sprinkle of Parmigianino or Romano cheese on top. Buon appetito!

Carla Rea proudly presents her newest “What’s Cooking in Real Estate” video at her listing at 38 Sturges Commons in Westport, Connecticut. All great meals start with the right ingredients. Call Carla today and find out how you can put her recipe for success to work for you!

Real Estate Outlook

April 23rd, 2008

The economic outlook for real estate is never just black and white— you’ve got to look at the encouraging signs—along with the bleak— if you want a realistic picture.

The Spring market looks like it’s really warming up. Who knows, maybe we’re finally turning the corner.

Take this week’s mortgage market numbers: Applications for purchases of homes were up 8.1 percent last week, according to the Mortgage Bankers Association of America’s national survey. Purchase applications using FHA-insured mortgages– the hottest game in town— were up by 15.2 percent!

Part of the reason for the application jump: Mortgage rates continue to hover just half a point over 40-year lows. Fixed rate, 30-year loans last week averaged 5.78 percent, according to the survey. Fifteen year fixed rates averaged just 5.39 percent. 

Times may look tough but with such low rates and a large inventory of houses to choose from, real estate is still a viable investment to consider.

Views from my window!

April 22nd, 2008

Every morning I have my coffee looking outside my window and every day I feel very lucky to wakeup to such great views. Look at this picture!

White Heron on Tupelo Road

Berlusconi

April 21st, 2008

Berlusconi ha vinto, ed ora si spera che l’economia Italiana si ristabilisca. In Italia stanno rilasciando notizie alquanto allarmanti per il futuro. Speriamo che diminuascano le tasse, come promesso, e che riusciranno a sviluppare l’idee economiche per alleviare la popolazione da questo grande stress economico. 

SEVENTH ANNUAL CASTLES in the Sand to Benefit IHA

April 21st, 2008

Sand Sculptors Needed !

Celebrate an afternoon of family, fun and community while raising funds to support the homeless and other neighbors in need. IHA is sponsoring the Seventh Annual Castles in the Sand sancastle build-a-thon at Compo Beach in Westport on Saturday, may 10th, between 12:00 and 4:00 pm.

Big lots (10′ x 10′ ) are $ 100 and can accomdate up to four sand sculptors. Really Big Lots (20′ x 20″) are $ 300 for larger families or groups. register anytime from now until may 7th and receive two free Castles in the Sand t-shirts with a big Lot and four free shirts for every Really Big Lot.  Each participant will receive complimentary water and ice cream from Joey’s By the Shore.

Reserve your lot today! please call 203.226.3426 ext. 10 and speak to ALEX JONES.

Compo Beach parking fees for participants are waived the day of the event. The rain date is May 12th same time and place.